Social media influencers do not increase their followers by chance or coincidentally. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. There’s little about small influencers that can be described as disingenuous. With small, local influencers, it is often as simple as reaching out to them on social media to discuss collaboration. Invest in working with micro-influencers who understand your brand’s voice, mission, and ambitions, as well as those who generate positive results. Her Instagram posts regularly share snippets of the children’s toys and other playful affairs, including Mattel’s Polly Pocket. Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. They can help you convert people into your loyal customers. If you control micro-influencers too much, their audience will detect the inauthenticity and the message will not resonate with them. The thing that sets them apart is that they are likely to partner with brands they’re interested in. Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. We will discuss how to find appropriate influencers further down in Where can small businesses find influencers. Do they have a history of promoting any of your competitors? Brands flocked to these IGers with newer, faulty … Working with us, means to work with amazing brands right away. This way, brands can make informed decisions about how the micro-influencers will resonate with their target audience. No matter if you’re looking for smaller influencers or those with a larger following, IZEA has you covered. And while they may trust that celeb or want to try a brand that they like, audiences have a deep connection to smaller influencers, who are much more like our friends and family. How to Collaborate with Influencers: Tip #3. Read the contract carefully In two sponsored posts, the micro-influencer successfully relays the message about CVS Pharmacy’s limited time membership offer, while highlighting the value of the brand in prepping for the Easter holiday. So it is your job to familiarize them with it. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. Again, this demonstrates your commitment to supporting micro-influencers and it also helps get the most out of their sponsored Instagram content. But how? How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. While her captions are short and to-the-point, she puts Forever21 apparel on full display with stylish poses and backdrops. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Pass along your details so we can collaborate for future campaigns. Talentopt Influencer is started with a mission to help startups, small companies, and brands to find and collaborate with the right influencers by providing them with the best Marketing platform which is fast, user-friendly. Influencers Meet Brands is the Influencer Marketing Platform by in4fp.com where Influencers can meet up, collaborate, get collaboration opportunities from brands and discuss common interests. This step goes hand-in-hand with vetting micro-influencers. While giving them briefs on the goal, key messaging, KPIs, deadlines, and other campaign details are important, the point of working with influencers is to ride on the successful innovation and creative formats that work for them already. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. Especially if you only have a small following to leverage. Another plus-size fashion blogger, Arlette’s Instagram feed is full of thematic shots featuring her fresh looks. In order to understand the potential impact of micro-influencers on your campaign, monitor the engagement levels they achieve on both organic and sponsored content. Nano influencers leverage their small but connected audience to advertise various products and generate more sales for brands. © 2021 IZEA. Lastly, on top of building a solid relationship with your micro-influencer partners, focus on nurturing it over time. Influencers who show interest in your brand and campaign can be approved based on your brand’s criteria. Results: Her post generated 424 likes and 9 comments for an engagement rate of 3.7%. To me, smaller followings that are highly engaged with regular, loyal fans are much more worthwhile than high follower numbers that don’t engage. While there’s still a place for mega influencers in modern influencer marketing, brands are increasingly realizing that less can be more. BrandRefer connects B2B influencers on LinkedIn with top technology brands to endorse, share and earn cash rewards. I recently wrote about how Instagram has altered its algorithm to favor posts with high engagement. Keep in mind that micro-influencers don’t have the same wide reach as macro-influencers, but they excel in cultivating highly engaged audiences within their niche. Urška Ahac has posted a steady stream of content in support of Samsung’s products, including the Galaxy Watch and the Galaxy S10. For their chosen ambassadors, Sigma Beauty offers a more traditional collaboration, which includes free products and … If you find an influencer who has less followers, but more expertise in your field, you two will have a … When you identify the best influencer partners, express genuine interest in partnering up for long-term partnerships Always-on influencer campaigns will help kick your micro-influencer marketing strategy into first gear. Riding on the nostalgia of ’90s kids, her sponsored Instagram post shows her daughter playing with a Polly Pocket, courtesy of Mattel. This enables Forever21 to take advantage of a receptive micro-influencer audience and ultimately build brand trust among Kristal’s followers. Over time Instagram, who have 10,000 to 50,000 followers, know your niche, know your audience expand. 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